Does your business have a Facebook presence? If you’re stuck in the stone age and are not on social media, millions of digital natives have no way to find you. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Always respond to comments written about you or to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Pay special attention to posts that express a complaint or a request for customer service.
Facebook is primarily a means of sharing content. It isn’t just informal chit-chat, it can be a large content format. Don’t neglect this powerful marketing tool. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!
Promote a contest using Facebook Offers. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Make sure that you stay active answering the questions on your Facebook page. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.
If you are not already marketing on Facebook then hopefully you now understand why it could be so useful to your bottom line. You have the tips, so put them to use. If you have been on Facebook for some time, you can take steps to improve. The techniques you have just read can help revolutionize your business.