How important is choosing the right courier for your business? Well, in terms of your finances it could be a critical factor.
Many businesses have no idea just how important it is to choose a courier that’s not only affordable, but reliable too. It’s something that’s easy to overlook as logically you’d expect all couriers to offer the same level of service. However, it’s important to note that no two couriers are the same and some offer much better deals and service than others. Here you’ll discover how choosing a courier can impact your company’s finances.
Understanding the impact on your reputation
When you think of the costs associated with a courier service, you’ll most likely consider the initial expenses. That is, the cost of sending parcels. However, if you end up choosing the wrong courier, it can cost you in ways you never imagined.
The right courier will deliver your parcels on time, every time in a friendly, professional manner. The wrong one will offer a less than perfect service which in turn will lead to bad feedback. Your reputation is everything and bad reviews regarding delivery are going to prevent other people from buying from you. So this will hit your profits pretty hard! You could also end up having to provide refunds if parcels continually arrive damaged, or for items that mysteriously never turn up at all.
On the other hand, the right courier will ensure you receive glowing reviews. If customers have an excellent experience, they’re going to let others know and this can boost sales significantly.
No additional, hidden fees
Good courier companies may not offer the cheapest initial prices, but they do offer the most competitive service. Take Inxpress Birmingham for example. The courier makes it clear exactly what you’ll be paying and they offer competitively low prices.
Some of the cheaper, lesser-known couriers may seem like the better option at first, but they sometimes come with hidden fees and additional charges. They could charge more on multiple deliveries for example, or they may not have the same range of packages offered by well-known, slightly more expensive couriers. The additional fees soon add up and could actually work out more expensive in the long-term.
The right courier will also offer a returns service. Customers need to know that if there’s a problem with their goods, they can be returned quickly. Free returns in particular can encourage first-time customers to become repeat customers.
As you can see, the right courier can have a significant impact on your finances. It’s vital you take your time to choose the right one if you don’t want to end up paying more than you should.