How events can help your business


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Events are be a powerful tool you can use to gain new clients, strengthen your relationship with customers and influencers and grow your business in general. But you shouldn’t put on an event simply for the sake of it.

But before you start working out the details, you need to make sure you have a goal. What exactly do you want to get out of the event? Increased social engagement? New clients? Go no further until you decide on your desired end result, because this should help dictate the kind of event you should have.

If you’re looking to position yourself as an expert in your field…


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Hold a workshop, presentation series, demonstration or panel discussion. Fostering a culture of sharing information and using your strengths to help others will establish your company as ‘the place with all the answers in your particular field.’ You can even take your event online with a webinar or Twitter Q & A session – this is a great way to connect with a wider audience, especially if you are trying to establish an international presence.

For additional tips on how to position yourself as an expert, read this article on The Muse.

If you are looking to nurture your relationships with clients…


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Do something fun! This event – whether it’s a big party at your office or an organised, outside activity – should be all about having fun and showing your gratitude to your clients. Obviously, you can do a bit of networking and schmoozing, but the focus of the event should be to let loose and have a good time. For more information on how to throw a client-appreciation event, read this article on LinkedIn.

If you are looking to work with influencers and boost your local presence…


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Host an influencer networking event. Influencers – usually bloggers who are very active on social and are seen as reliable sources within online communities – are wonderful people to have on your team; you can collaborate with them on content for your brand and other marketing projects. The beauty of an influencer event is that it can be whatever you like, as long as it has a clear focus and you’re sure it will appeal to your target audience. For more tips on how to throw a successful influencer event, read this article on Flow Social Media.

Events are all about connecting – in person or online. It’s a creative way to promote your business and brand and potentially gain new clients; never underestimate the power of a human connection and the integrity of ‘word of mouth.’ So whatever your objective – be it sell more products, boost your social following or simply to say thanks – you can achieve it with an event.