Often the difference between a start-up fizzling out into just another statistic and growing into a thriving business is defined by nothing more than its ability to make the right impression, grab attention and pull in some paying clients. Whether or not it’s fair, people whom you call your clients/customers and even your partners always seem to want to work only with professional operations which look like they’ve been in business for a good few years already, even if they’ve only just entered the market.
So how in order to at least be in with a fighting chance of surviving, survival which will hopefully pave the way for great success in the future, do you try and make your start-up look professional?
Get an ‘old money’ business address
Let’s face it; as much as the world is rather rapidly moving towards a more remote working setup, the truth is there is still an air of credibility and trust linked with having a prestigious business address. Fortunately getting one of those doesn’t have to cost an arm and a leg and it certainly doesn’t need to eat into a budget you would probably rather direct towards growing your start-up. If you’re looking to professionalise your operation in this way, the virtual receptionist services Los Angeles has on offer will go a long way in at least creating the impression that you guys mean business, implicitly suggesting that you’ve been in business for quite some time now.
We call these prestigious office locations ‘old money’ business addresses…
Bring the show only when required
Some of the biggest companies in existence today which are associated with some of the biggest names in business were built on a focus on what’s important, which is to ultimately create value and then sell that value to customers for a little more than its cost of production. Some of these biggest names we know today will tell you great stories of how they had to apply some creative thinking to creating the illusion, albeit the justified illusion, that they’re completely professional and while I can only say I’m well on my way to being mentioned alongside those big names, personally I do this through something like booking meeting rooms near me when I’m going to meet with a fussy client that would otherwise scrunch up their nose at the prospect of working with someone whose office is their home study, or sometimes just their laptop on the bed, in their bedroom!
You can check out Global Business Centers for some of these professionalization services on offer, to be used on a pay-per-use basis so that your operation’s appearance matches the professional conduct you put in behind the scenes, otherwise it is indeed important to present a professional appearance so that you can grow and maintain your client base.
Doing it in this way means you save a lot of money on what would otherwise be the high costs of maintaining some office space you own or rent outright, on a full-time basis.