DLM – Should you choose traditional or digital marketing?

With more marketing options available to us than ever before, it’s tough for marketers to make the right decision on the way forward with their campaigns. For some sectors, a more traditional approach is effective – for others, digital reigns supreme.

To help you make the best decision for your business, leaflet distribution company Direct Letterbox Marketing has given us some statistics on the different types of marketing, and the industries they work best for.

Direct marketing

Research from Target Marketing Magazine suggests that some industries are more suited to direct mail campaigns than others. In their list of 10 successful direct mail campaigns, the following industries featured heavily:

  • Financial
  • Insurance
  • Telecom/Cable
  • Clubs/Associations

Startups also analysed some of the most effective door drop campaigns, and praised Domino’s, Freeview HD and Wyevale Garden Centres for their strategic door drop campaigns. We are therefore able to suggest that food and drink and retail/specialist stores also benefit from this type of marketing.

Email marketing

The 2016 Email Industry Census – Key Sector Report identified the top-six sectors for using email marketing:

  1. Charities, Government and Not-For-Profit organisations. 84% of respondents rated email ROI as ‘excellent’ or ‘good’ 65% rated the performance of email campaigns as ‘excellent’ or ‘good’.
  2. Travel & Hospitality. 83% of respondents rated email ROI as ‘excellent’ or ‘good’, 63% rated the performance of email campaigns as ‘excellent’ or ‘good’.
  3. Retail/Mail Order. 82% of respondents rated email ROI as ‘excellent’ or ‘good’, 57% of respondents rated their company email campaigns as ‘excellent’ or ‘good’.
  4. Print/Publishing & Media. 77% of respondents rated email ROI as ‘excellent’ or ‘good’. 73% of respondents rated the performance of email campaigns as ‘excellent’ or ‘good’.
  5. Financial Services & Insurance. 67% of respondents rated email ROI as ‘excellent’ or ‘good’. 56% rated the performance of their company email campaigns as ‘excellent’ or ‘good’.
  6. Technology & Telecoms. 66% of respondents rated email ROI as ‘excellent’ or ‘good’. 51% of respondents rated the performance of email campaigns as ‘excellent’ or ‘good’.

Social media marketing

Some industries get social media more right than others, according to Social Media Today. These include

  • Retail
  • Food and drink
  • Fashion
  • Entertainment
  • Real Estate
  • Marketing
  • Education

Sources

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