5 tips on choosing the best signage for your business

If you are looking for an effective way to advertise your business, you might be considering using a sign.  That’s why we have come up with a few tips to help you choose the right sign to adequately reflect your business.

Price
Before you even begin designing your sign you should consider what price you are willing to pay and set yourself a budget.  Make sure to do your research and compare quotes from different companies, ensuring you get the best deal you can and to do this, use examples of previous work to see exactly what you can get for your money.  Make sure you take everything into consideration, including the delivery charge and installation cost.  More durable materials will cost more initially, but they will last longer than cheaper alternatives so are better value overall.

Design
Once you’ve set yourself a budget, you can start to think about the design of your sign.  Work out exactly what you want, whether you are looking for lettering to display your company name or a big banner to advertise your company on the side of a building.   Ensure you know what you want and what will attract the most customers.  According to The Guardian customer research is “the most valuable tool a small business can invest in” so when designing your sign make sure to consider how far away your viewers will be, as well as thinking about lighting and the height your sign will be at.

Try to keep your sign as simple as possible, remember some viewers might only see the sign as they drive past so make sure your sign isn’t overwhelming.  Don’t use a large amount of text, keep lettering and imagery simple and think about the colours you are using.  It makes sense to use the colours of your company but if these are too dark the message could be lost.

Comply with regulations
Each area will have specific regulations that you must meet.  There will be regulations about the size, height, colour, material and location of your sign among others.  However, if you the sign you want to use doesn’t meet these regulations, you might be able to apply for a variable.  If you are using a sign company, they will be aware of local regulations and will offer advice to help you meet these.  If you have your heart set on a design that doesn’t meet regulations, they will tell you exactly how to apply for a variable.

Make sure it reflects you
If you have now had to compromise on a number of areas to meet your budget and the regulations in your area, your sign could be very different from your initial design.  It is important that your sign is eye grabbing and will attract a lot of viewers. However, the sign needs to be a good reflection of your business.  Make sure the sign is as professional as your company and reflects your company’s values.

Think about the service you want
Finally, when hiring a design or installation company make sure to consider exactly what service you want, thinking about the capabilities you require.  For example, choosing a company that specialises in industrial abseiling will ensure your sign is erected as quickly as possible.  Rope access is far more efficient than other methods and is more cost effective and safer.

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